![]() New York - Today at World Tour NYC, Salesforce, the global leader in CRM, announced Slack GPT, a new conversational AI experience natively integrated into Slack that will transform how work gets done. New Einstein GPT app for Slack will help customers tap into employee knowledge and trusted customer data with generative AI that supercharges productivity.Newly launched next-generation Slack platform is AI-ready with apps deployed and thousands more in development.Slack is building AI natively into its user experience.Slack GPT furthers Salesforce’s efforts to develop trusted generative AI for business.In tandem with the recently launched Salesforce Platform for Slack, the low-code software development toolkit for Salesforce developers to build custom Slack apps, Salesforce indeed appears to be making inroads toward properly marrying Slack with its broader, sprawling product family. “These features are bringing the power of Slack automation closer to the Salesforce ecosystem to create even more value for customers to thrive in today’s work environment.”Ĭertainly, it’s not difficult to imagine how Workflow Builder could expand across Salesforce’s cloud offerings in the future. For example, anyone who uses Salesforce can use Workflow Builder to create and customize workflows that flag and distribute leads or generate proposals or contracts,” Wood said. Workflow Builder is one of the key functionalities Slack offers to power integrations across Salesforce’s Customer 360. “We’re working to bring Slack even closer to every Salesforce cloud product. And Salesforce remains committed to more closely aligning the platform with its broader portfolio, he said. Revenue, he asserted, is strong - Slack brought in $381 million in Q2 2022 as the number of customers spending more than $100,000 grew by over 40% year over year. I took the opportunity with Wood to chat about Slack’s general trajectory over a year into the acquisition. “Looking more broadly, employees today are under more pressure than ever to get work done and businesses too are under pressure to control costs, so we have an exciting opportunity to apply automation in a way that improves efficiency and productivity while making work more pleasant and productive for everyone.” Workflow Builder is at the center of it all, and these features are the next natural piece in how we’re drastically removing the friction to automate, so users can have more impact in Slack,” Wood said. “Our goal is that Slack really begins to work for you and supercharges your productivity, and our platform is the transformative piece in doing that. Each workflow link will expand with a rich preview, allowing users to run the workflow with a click. In the coming months, Slack users will be able to send workflows as links in channels and direct messages by copying and pasting the corresponding links and sharing them across Slack. In fact, 80% of those who use Workflow Builder are nontechnical, so it’s really exciting to see that we’re creating a movement of builders across all Slack users.” ![]() “We believe that low-code and no-code automation is the key to changing that … That’s why we completely rebuilt and re-engineered our platform last year so that everyone has the tools they need - when they need them - to make work simpler and more productive - regardless of their technical experience or coding proficiency. “The software-as-a-service model has completely changed the way people work, and now companies are running on so many tools and services that the average employee is left to make sense of it all, meaning their day-to-day isn’t slowing down or becoming less noisy,” Slack SVP of product management Steve Wood told me in an email interview. Of those, 30% are built by employees with either limited or no technical development skills, the survey found. Nearly 60% of all custom apps - including automations - are now built outside the IT department, according to a survey by 451 Research and FileMaker. ![]() Slack’s increased investment in automation comes as no-code development tools, which let users build apps and pipelines without having to learn programming, grow in popularity. An expansion of the Workflow Builder tool Slack launched in 2019, the new capabilities allow users to send workflows to other Slack users and leverage “if-then” statements to create more sophisticated flows. In a bid to remain competitive among the growing number of workplace chat apps out there, Slack today announced the launch of new automation features designed to make workflows more shareable and discoverable. ![]()
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